From Booking Requests to Confirmed Bookings: Designing Reliable Server-Side Events

<p>A form submission is easy to track. A confirmed booking is harder.</p> <p>In booking-based businesses, the customer may submit a request, reserve multiple seats, change plans, or cancel before attending. If all of those actions are counted as conversions, marketing reports can look successful while overstating actual business outcomes.</p> <p>I worked on this problem in a booking attribution pr

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