PR for Recruiting at a Startup: How Candidates Read Your Coverage

<p>PR helps a startup recruit because good candidates research you at every step of the hiring process, and earned coverage is what they find when they search. It won't fill roles on its own. What it does is answer the questions a strong candidate is too polite to ask in an interview: whether the company is real, whether the founder is credible, and whether this job will look good on their profile

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