Schema Markup for Local Businesses: The 5 Types That Actually Matter

<p>When someone searches for a plumber near them, a café that is open now, or a dentist with good reviews, Google does more than rank web pages. It tries to understand real businesses: where they are, when they are open, what they do, and what customers think of them.</p> <p>Schema markup is the structured data that helps search engines understand those facts. It is a small block of code, usually

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