SEO Reporting for 2027: What to Measure When Rankings No Longer Explain Traffic

<p>Search rankings are still useful. They are simply no longer enough to explain what happens between a search and a business result.</p> <p>AI summaries, answer engines, richer search features, and zero-click journeys increasingly separate <strong>visibility</strong> from <strong>website traffic</strong>. A page can rank well while receiving fewer clicks. A brand can also influence a buying decis

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